About the Protein Challenge
The 30 Day Protein Challenge is a fun, step-by-step way to help you get an optimal amount of protein throughout your day. Significant research shows that some people can lose and maintain a healthy weight, support a healthy metabolism, and age more vibrantly when they consume more high-quality protein, within calorie goals. Interested? Get started with the 30-day plan.
For some time now, researchers have known that consuming protein in balanced amounts at each meal is more beneficial to improving the impact of higher protein intake on various health outcomes. Currently, Americans consume 2/3 of their total daily protein intake at dinner - that doesn’t leave much room for protein at other meals or snacks! Some of the more remarkable benefits of distributing protein throughout the day include feeling satisfied after a protein-packed meal or snack, which helps reduce mindless eating. Additionally, meals with high-quality protein help to build muscle and reduce body fat.
Interested in joining the challenge? Visit BeefItsWhatsForDinner.com/ProteinChallenge to get started today!
Wondering how the Protein Challenge can fit into your lifestyle? Check out our Frequently Asked Questions!
Research Supporting the Protein Challenge
Protein Summit 2.0 Resources
American Journal of Clinical Nutrition Supplement (June 2015)
Protein Summit 2007 Resources
- Dietary Protein Distribution Positively Influences 24-h Muscle Protein Synthesis in Healthy Adults – Doug Paddon-Jones, et al.
- Beneficial effects of a higher-protein breakfast on the appetitive, hormonal, and neural signals controlling energy intake regulation in overweight/obese “breakfast-skipping” late-adolescent girls – Heather Leidy, et al.
- Evidence-Based Recommendations for Optimal Dietary Protein Intake in Older People: A Position Paper From the PROT-AGE Study Group – Jürgen Bauer, et al.
- Total protein, animal protein and physical activity in relation to muscle mass in middle-aged and older Americans – Martha Savaria Morris and Paul F. Jacques
- The Anabolic Response to Resistance Exercise and a Protein-Rich Meal is Not Diminished by Age – T. Brock Symons, et al.
- Increased dietary protein consumed at breakfast leads to an initial and sustained feeling of fullness during energy restriction compared to other meal times – Heather Leidy, et al.
- A moderate serving of high-quality protein maximally stimulates skeletal muscle protein synthesis in young and elderly subjects – T. Brock Symons, et al.
- A Moderate-Protein Diet Produces Sustained Weight Loss and Long-Term Changes in Body Composition and Blood Lipids in Obese Adults – Donald Layman, et al.
- The underappreciated role of muscle in health and disease – Robert Wolfe, et al.
- Potential importance of leucine in treatment of obesity and the metabolic syndrome – Donald Layman and Denise Walker